Personal Branding identity? What is it and why is it so important? - Ruse

Personal Branding identity? What is it and why is it so important?

Ruse on August 19, 2015 at 8:10 am

Every single person has some form of a defining factor. Some people know exactly what it is and some just don’t seem to be able to distinguish what it may be. From movie stars to cabinet ministers, people try to “brand” themselves sometimes in order to stand out, sometimes just to set themselves apart from others.

Appearance and dress code plays a major role in personal branding. It tells the story of who you are before you say a word. Whether you like it or not, first impressions are created in less than 30 seconds! How you respond to people (whether you look them in the eye when you greet someone) and your body language all have a role to play. As an example you won’t easily find a “lady of the night” dressed in a nun’s habit trying to sell her services, therefore why would you attend a board meeting looking like you just stepped out of the swimming pool if you want to be taken seriously?

YOU are your business. If you are employed in a business your position in that business should determine your dress code. Manners and etiquette are nonnegotiable at all times when dealing with other people. When I go to a salon for a manicure, the person who is going to render the service needs to have clean, groomed hands for me to believe that this is his/her passion and they can do the job well. You need to create trust.

So how do you know what you are all about? Well what is it that you are passionate about? What are you knowledgable about and very interested in? What are you good at and what is it that people come to you for generally? Perhaps you love to sew and have acquired quite a skill at it. Now think of what you could possibly do to make money from that skill. Advertise what you are good at by wearing your own creations or using what you create so others can see it in action.

Today, with social media, we are so fortunate to be able to visually show and tell people things around the world in a matter of seconds. Your personal brand will extend to this area too. Be careful what you reveal. Does it align with the image you are trying to portray? For instance if you want to be taken seriously as a business person and you dress the part, play the part at the office etc., however your social media reveals a very different person to this image you have carefully crafted, the trust could be compromised.

Your personal brand, no matter who you are, should not be an effort. It should be something you are naturally and all you are doing is creating a plan to make it better, focusing on how to achieve this. There are plenty of people around who can assist, all you have to do is ask.

Basically what a personal brand is, is a definition of who you are. It can be elaborated on of course and grown and altered to whatever you wish. It is about saying something about yourself without actually speaking a word. Confidence in who you are is key and people are generally only confident in what they are comfortable with. Having focus and direction will go a long way in helping start the process.

Most important of all is to stay true to yourself and whatever alterations or changes may happen, may they be for your personal growth and development for the better.

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