Football Management Platform

THE COACH'S
PLAYBOOK.

RUSE gives youth football coaches everything they need to run a professional programme — from Under 12s to Under 18s. Squad management, live match recording, player stats, and lineups. All in one place.

Currently in beta · SAFA-affiliated clubs

Everything a Coach Needs.
Nothing They Don't.

Squad Management

Register players with SAFA IDs, positions, jersey numbers, and parent/guardian info. Photo uploads, injury tracking, and captain badges.

Core
Match & Training Calendar

Schedule matches and sessions with auto-fetched venue weather. Export to Google or Apple Calendar. Availability polls before game day.

Live Match Recording

Log goals, cards, subs, and saves in real time. Live scoreboard and match timeline. The entire app works offline — no signal ever needed.

Fully Offline
Lineup Builder

Drag-and-drop players onto a pitch. Formation presets — 4-4-2, 4-3-3, 3-5-2 and more. Fair-play rotation suggestions. Share as an image.

Player Stats & Leaderboards

Season stats per player: goals, assists, minutes, clean sheets. Top scorer and best GK leaderboards. Form guide based on last 5 results.

50% Playing Time Tracker

Tracks game time per player and warns you during subs if someone hasn't reached their 50% — a standard requirement in U12–U18 football.

Youth Football
Match Reports & Awards

Post-match reports with tactical notes and areas to improve. Coach picks Man of the Match; parents vote Player of the Match in-app.

Formations Sync

Your tactical board syncs across devices in real time. Set it up on your phone at home, open it on your laptop at the ground.

Real-Time Sync
LFA Website Sync

Connects to your Local Football Association website to pull official fixtures and accurate stats directly into RUSE — no manual entry needed.

Full Stats Sync

Built for the Backroom Staff.

01
Grassroots Coaches

Juggling training, match days, parent messages, and SAFA paperwork — without admin support. RUSE handles the admin so you can focus on developing players.

  • Real-time match recording on mobile
  • Instant lineup builder on match day
  • 50% playing time tracking built in
  • Weather-aware training calendar
02
Youth Team Coaches

From Under-12s to Under-18s. Development football means rotation rules, parent communication, and tracking progress — not just results.

  • 50% playing time enforcement
  • Long-term player development stats
  • Guardian contact management
  • Parent-facing Player of the Match vote
03
Club Managers & Admins

Running multiple teams means SAFA ID records, coordinating across coaches, and keeping the whole club organised in one place.

  • SAFA ID and registration records
  • Cross-team squad visibility
  • Match reports across all teams
  • WhatsApp sync — send polls & updates from RUSE
04
LFA-Registered Teams

Built around how youth football works in South Africa. RUSE syncs with your LFA website to pull official fixtures and stats — no duplicate data entry.

  • SAFA ID fields on every player profile
  • Official stats pulled automatically
  • Local weather at your venues
  • LFA fixture sync

Up and Running in
Three Steps.

1

Sign Up

Create your RUSE account at app.ruse.co.za. Enter your club name and team info — takes two minutes.

2

Add Your Squad

Register players with their SAFA IDs, positions, jersey numbers, and contact details. Add photos and guardian info for youth teams.

3

Run Your Season

Schedule matches, build lineups, record goals live, and track player stats — all from one app, on any device.

🏆 Beta — Limited Spots

Get First Access
to RUSE.

RUSE is currently in beta. Join the waitlist and we'll reach out when your spot opens up. Early access coaches help shape the product.

Season Pricing (Annual)
R400 per user · full season
R900 Beta Discount
  • Full access to all features
  • Unlimited squad size
  • Works offline — no signal needed
  • Real-time formations sync
  • Priority support during beta
Join the Waitlist

We'll be in touch when your spot is ready.

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